PopSugar Chalet

A Winter Hideaway Experience

For PopSugar and their myriad sponsors, we conceived of a charming winter chalet getaway. It was a cozy mashup of sincere winterized spaces with the signature colorful pop of the PopSugar palette. Working with each sponsor, we ensured the unique spaces felt on brand, in sync with the wider event, and full of surprising delights. At the entry, guests were invited to open a little door in the facade of our hero chalet and discover a gift from one of the sponsors’ collections.

As Senior Creative Strategist, I created the pitch deck that won the project, developed concepts for the wider event and each sponsor, presented mood boards and concept sketches to PopSugar and sponsors, and oversaw the design and graphic design development through the entire process, including design direction and management of deadlines.

Bryant Park, NYC
November 2019
Senior Creative Strategist