Kiehl’s
World of Kiehl’s: Men’s Event
For this editor event featuring Kiehl’s men’s products, we designed a series of vignettes to prove the efficacy of each product. The entire event was interactive, silly at times, and simply demonstrated how the different gels, soaps, and oils really worked. The overall design was meant to feel like a warm and inviting experiment lab.
201 Mulberry, NYC
March 2017
Experiential Designer & Graphic Designer
Upon entry, guests were prompted to feel inside three holes to blindly compare the texture of a bear, sand paper, and a model’s beard using Kiehl’s Beard Oil.
A wood worker carved reliefs in Kiehl’s Exfoliating Body Scrub amidst a stylized set of painted tools and logs.
agency: David Stark Design
creative director: David Stark
designer: Emily Edelman
graphic designer: Emily Edelman
technical designer: George Gehring
creative stylist: Sarah Bacharach
photographer: Susie Montagna