Robin Hood Foundation
Annual Benefit 2018
Cocktail hour evoked a busy theater district street; the space was full of overhead signs up to 30’ wide, moving lights, and LED screens. Dancers performed before a billboard, on elevated stages, and on 20 scattered platforms towering over the crowd. Opposite an LED proscenium, a scenic proscenium opened unexpectedly to usher guests through to dinner.
Javitt’s Center, NYC
May 2018
Senior Experiential Designer
Towards the end of the cocktail hour, dancers rose from the crowd on 25 stages throughout the space, eventually leading guests to dinner through a scenic proscenium.
In the dinner area, 1,100 light boxes with custom messages sat on a grid of red and black tables, surrounded by 360° of projection surface.
Process
We found images of old theater marquees to convey the oversized and dense signage we envisioned for the event.
We printed hundreds of color tests on backlight film to achieve the perfect warm glow.
agency: David Stark Design
in partnership with nimblist
creative director: David Stark
senior designer: Emily Edelman
technical designer: Lesley McTague
technical designer: Samantha Ahmed
floral director: Audrey Dalton
photographer: Susie Montagna
graphic designer: Allisan Salazar