Robin Hood Foundation

Virtual Investors Conference 2021

For the second virtual Investors Conference, we strove to create something fresh, optimistic, exciting, and surprising. A clean white canvas repeatedly transformed into ripping pieces of paper to reveal pops of color, information, and conference speakers. We created mockups and hundreds of assets for both the conference platform and the program within.

 
 



June 2021
Design Director

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A white paper-rip in the player sitting atop a white website background blurred the lines between player and platform, making for a more unified experience.

 

A series of paper-rip stop motion videos broke up the conference speakers at coffee breaks and the lunch break. Each video taught guests about Robin Hood’s mission, and inspired them to get involved.

 

When guests scrolled down from the video programming, they encountered an animated rip to introduce each new section of information. Every time the rip animated, a different color was revealed.

 
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Top donors in attendance received a gift box.

 
 

agency: David Stark Design
in partnership with nimblist
and Williams Forrest


creative director: David Stark
design director: Emily Edelman
graphic designer: Mizuki Tsujikawa
animator: Hayley Morris

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