Kiehl’s
World of Kiehl’s 2019: Made Better
We educated guests on Kiehl’s sustainability initiative, Made Better, by taking them on a pedicab journey through changing landscapes. Each environment focused on a different sustainability effort using videos, interactive installations, and relevant product displays.
St. Ann’s Warehouse, NYC
April 2019
Senior Experiential Designer
A dense jungle atmosphere showed guests a sample of the kind of environment they were learning to protect, before giving way to a blue-sky photo op.
After their pedicab journey, guests were dropped off in the last zone to discover ways in which they could bring sustainability out of the event and into their lives. The area was made entirely of sonotubes which were later donated to a zoo for elephants.
agency: David Stark Design
creative director: David Stark
senior designer: Emily Edelman
associate designer: Soomin Lee
technical designer: Tom Houston
graphic designer: Jess Brett
floral director: Susie Montagna
photographer: Gustavo Campos